Pulse Finance supports event-sector business to strengthen cashflow and scale with confidence

Based in London, Pro Marquee Crews supplies skilled labour to the event and filming industries, specialising in the construction of marquees and industrial temporary structures. The firm has a wealth of experience, having worked on major projects across some of the most prestigious events in the UK. The business services a diverse base of B2B clients working with some high-profile brands such as Bentley and Royal Mail, who use the structures for storage and logistics.

Although the business has grown to a turnover of £3.8 million, it operates in a highly seasonal sector. The majority of work takes place during the summer, while the winter months are significantly quieter. To meet fluctuating demand, they rely on a large pool of skilled, self-employed seasonal workers, which requires a reliable and predictable cashflow to ensure labour and materials can be secured at the right time. Without consistent funding, daily operations would be difficult to maintain.

The Covid-19 pandemic created an unprecedented challenge. When the events industry shut down for a full year, the business found itself in an extremely difficult environment with cashflow under severe pressure. Their financial advisers recognised that the company needed structured financial support to stabilise operations and prepare for the eventual reopening of the sector, which led them to Pulse Finance.

Pulse Finance provided a £500,000 factoring facility that immediately strengthened the company’s liquidity and allowed them to continue functioning despite the shutdown. The facility became essential once demand returned, giving the business the ability to pay crews, accept new clients, and operate smoothly while waiting for customer invoices to be settled. Without this funding, even routine commitments would have been difficult, and taking on new business would have been almost impossible.

Director Plamen Stefanov described the partnership as transformational. “The certainty of cashflow means a lot to the firm; it’s really important,” he explained. “Pulse Finance are great. Our client manager is so helpful and flexible. They have tailored the solution to our needs. They are good—absolutely amazing—and they have got our backs.” The security of the facility has given the company renewed confidence to grow. As Plamen said, “We now know that if we get a new customer, Pulse are there, and their funding solution means that it is reassuring. We rely on them to help us fulfil new business. We are confident to take on new clients.”

Pulse Finance echoed the strength of the relationship, with Siouxsie Ashmore, Head of Operations noting, “Supporting a business so essential to the events industry has been incredibly rewarding. Our facility was designed to give them stability in an unpredictable market, and the speed at which they’ve been able to grow after removing cashflow uncertainty shows the power of the right funding partner.”

What began as a lifeline during the pandemic has become a long-term operational foundation. Pulse Finance’s support has enabled the business to navigate seasonality, protect employment, fulfil high-profile contracts and confidently expand its customer base. With reliable financial backing and a trusted partnership, the company is now positioned to take on new opportunities and continue building its reputation as one of the UK’s leading marquee and temporary-structure specialists.

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